Success Factor: Ideas

Inventions drive momentum

Often, a small idea is the start of a big step in development. And sometimes, a small idea even brings resounding business success. Find out here which companies have benefited especially well from their initial ideas.

Kobold EB370 Elektrobürste für Staubsauger von Vorwerk

KOBOLD EB370 ELECTRIC BRUSH

Ever-popular product with direct customer contact

The history of Vorwerk shows how a carpet manufacturer can grow into a world-famous corporation. Its strategy for success: premium-quality products…

Handwerker beim Verputzen einer Wand

THE FIRST AUTOMATIC PLASTERING MACHINE

Good foundation

In 1965, mechanical engineer Karl Schlecht revolutionized plastering technology with his invention of the automatic plastering machine “Gipsomat”.

Rautennetzbauweise_-_Unter_Dach_–_und_vom_Fach_l_2.jpg

THE “LOZENGE NET” TECHNIQUE

A revolution for roofs

Emil Mauritz Hünnebeck was a master of construction technology. In the 1920s, he developed an ingenious solution for roofs with wide spans and varying…

Mühlen_für_die_Zementherstellung_-_Gut_gemahlen_l_2.jpg

MILLS FOR CEMENT PRODUCTION

Success cemented

In its 100-year history, Loesche has marketed mills for the cement, iron and steel, and minerals and ores industries, among others.

Strohballen mit Knoten

THE KNOTTER

Good idea, rich harvest

An ingenious tool for binding straw led to advances in agriculture from the 1920s onwards – and the financial breakthrough of the family company…

Exothermes Schweißen von Zugschienen/Thermit-Schweißverfahren

THE THERMITE WELDING PROCESS

For safety and comfort on the rails

Continuously welded rails are more stable, require less maintenance, and reduce train noise. The thermite welding process makes all this possible.

Erstes Auto der Welt Carl Benz Wagen

THE GASOLINE CAR

A tricycle brings the breakthrough

A life without a car? Unimaginable for most people. The story of the modern automobile began over 130 years ago with Carl Benz.

Liesegang Projektor Fanti

LIESEGANG PROJECTORS

It’s all about the optics

Liesegang is a household name for many people in Düsseldorf. For decades, the company was synonymous with innovation and quality in projectors and…