Alles, was Sie für einen wirkungsvollen Markenschutz wissen müssen – von der richtigen Namensgebung bis zur Markenanmeldung.
Know what works
How can the right active agents for drugs be found quickly and in a tightly focused manner? The founders of the company Evotec had an idea in the…
The first solid glue in lipstick packaging
The company Henkel from Düsseldorf has produced a huge number of inventions. Besides Persil, these also include the Pritt Stick. More than 130 million…
The sporty sensation
It was a consumer classic of the post-war period: the first pedal go-kart, or “Kettcar”, was built in 1961. Over 15 million have been sold to date.
Keep it cool
Cold beer at the touch of a button without electricity: the CoolKeg made sophisticated cooling technology party-ready. The product came onto the…
